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Digital Marketing Specialist AI-Powered

★★★★★ 4.8 · 189 learners

Become a certified Digital Marketing Specialist who can plan, execute and optimise multi-channel campaigns. Master SEO, Google Ads, Meta Ads, Email Automation and GA4 Analytics with hands-on campaign projects.

Sessions30 Live
Duration3 Months
ModeOnline · Offline · Hybrid
LanguageEnglish & Tamil
SupportPlacement until placed
Enquire Now Call +91 90874 96799
30
Live Sessions
120 min
Per Session
3 Months
Duration
English
Language
Weekday
M T W T F S S
Weekend
M T W T F S S
Mode Online · Offline · Hybrid
Register Now — Get Batch Details →
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About the Course

Linkskill's Digital Marketing Specialist program is a 30-session, live-instructor-led course designed for aspiring marketers, entrepreneurs, and career-changers who want to drive measurable results online. You'll learn the full digital marketing stack — from organic SEO and content strategy to paid campaigns on Google and Meta — with a strong emphasis on data-driven decision-making using GA4 and HubSpot.

Every session is live and hands-on. You'll work on real campaigns using Google Ads, Meta Ads Manager, Mailchimp, and Canva. By graduation you'll have a portfolio of 3 live campaign case studies ready for interviews. Google Ads Certification and Meta Blueprint preparation are included.

Course Curriculum

8 Modules · 30 Sessions

01

Digital Marketing Fundamentals

3 sessions
  • The digital marketing ecosystem & channels overview
  • Consumer journey mapping: AIDA and funnel stages
  • Setting SMART marketing goals & KPIs
  • Introduction to Google Search Console & GA4 setup
  • Brand positioning and buyer persona creation
  • AI tools for marketers: ChatGPT, Gemini, Perplexity
02

SEO & Content Marketing

5 sessions
  • Keyword research with SEMrush, Ahrefs & Google Keyword Planner
  • On-page SEO: title tags, meta descriptions, schema markup
  • Technical SEO: site speed, Core Web Vitals, sitemap, robots.txt
  • Off-page SEO: link building strategies and guest posting
  • Content strategy: pillar pages, topic clusters, editorial calendar
  • Blogging for SEO: E-E-A-T and content optimisation with Surfer SEO
  • Local SEO: Google Business Profile optimisation
  • SEO reporting: Google Search Console + Looker Studio dashboards
03

Social Media Marketing

4 sessions
  • Platform deep-dive: Instagram, LinkedIn, YouTube, X (Twitter)
  • Content calendar creation and scheduling with Buffer / Hootsuite
  • Short-form video strategy: Reels, Shorts, TikTok trends
  • Community management and brand voice guidelines
  • Influencer marketing: identifying, outreach, and ROI measurement
  • Social media analytics: reach, impressions, engagement rate
  • Crisis management and reputation monitoring
04

Google Ads & Search PPC

5 sessions
  • Google Ads account structure: campaigns, ad groups, keywords
  • Search campaigns: match types, bidding strategies, Quality Score
  • Display & YouTube campaigns: targeting, creatives, remarketing
  • Performance Max campaigns and Smart Bidding
  • Ad copywriting: headlines, descriptions, RSAs and A/B testing
  • Conversion tracking setup with Google Tag Manager
  • Google Ads reporting, optimisation checklist and ROAS analysis
  • Google Ads Certification preparation
05

Meta Ads & Social Advertising

5 sessions
  • Meta Business Suite setup: Pages, Pixels, Events Manager
  • Campaign objectives: awareness, traffic, leads, conversions
  • Audience building: Core, Custom, Lookalike audiences
  • Ad formats: image, video, carousel, collection and Stories ads
  • Retargeting strategies: dynamic ads and catalogue campaigns
  • Meta Ads Manager: budgeting, scheduling, placement optimisation
  • Creative testing frameworks: DCO and split testing
  • Instagram Shopping and WhatsApp Business integration
06

Email Marketing & Automation

4 sessions
  • Email marketing fundamentals: list building, segmentation, compliance (GDPR)
  • Mailchimp / HubSpot: campaign creation, templates, A/B testing
  • Drip campaigns and automated nurture sequences
  • Subject line optimisation and deliverability best practices
  • Marketing automation workflows: lead scoring and CRM integration
  • SMS marketing and WhatsApp Business automation
  • Email analytics: open rate, CTR, conversion and unsubscribe tracking
07

Analytics, Reporting & CRO

2 sessions
  • Google Analytics 4: events, funnels, audiences and reports
  • Looker Studio dashboard creation for marketing reporting
  • UTM tagging and campaign attribution models
  • Conversion Rate Optimisation (CRO): heatmaps, Hotjar, A/B testing
  • Customer LTV, CAC, ROAS and key marketing metrics
  • Competitor analysis with SEMrush and SimilarWeb
08

Capstone Campaign Project

2 sessions
  • End-to-end campaign strategy for a real/simulated brand
  • Multi-channel campaign: SEO + Google Ads + Meta Ads + Email
  • Campaign brief, creative assets, and landing page design
  • Live campaign execution and performance tracking
  • Campaign report: insights, learnings, and optimisation recommendations
  • Portfolio presentation and peer review

Job Roles After This Course

Digital Marketing Executive SEO Specialist Social Media Manager PPC / Paid Ads Analyst Content Marketing Manager Email Marketing Specialist Marketing Analytics Manager Growth Hacker / Performance Marketer

Tools & Technologies

Platforms & Tools

Google Ads Meta Ads Manager Google Analytics 4 SEMrush Google Search Console Looker Studio HubSpot CRM Mailchimp Canva Pro WordPress Google Tag Manager Hotjar Hootsuite Ahrefs SimilarWeb

AI & Automation

ChatGPT for Marketing Jasper AI Canva AI Gemini Perplexity

Key Course Features

📡
100% Live Interactive Classes
🎯
Real Campaign Projects
🤖
AI-Enhanced Marketing
🏆
Google & Meta Cert Prep
🏢
Agency Internship Option
📹
Session Recordings Provided
💳
Easy EMI Options
🔗
LinkedIn Profile Building
🎓
Interview Preparation
🎓

Industry Certificate

You will be certified upon completing 80% attendance and submitting the capstone campaign project. Certificate covers SEO, Google Ads, Meta Ads, Email Marketing, GA4 Analytics, and AI marketing tools. Also prepares you for Google Ads Certification and Meta Blueprint.

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